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Mercedes Perea, CEO of APD, wins the EY Entrepreneur Of The Year 2024 award for Central Spain

Mercedes Perea, Chief Executive Officer of APD, has won the EY Entrepreneur Of The Year award for Spain’s Central Region, part of the award’s 28th edition in Spain. The win takes her to the national final, to be held in Madrid in March.

Photo Mercedes Perea, CEO of APD, holding the EY Entrepreneur Of The Year award for Central Spain at the ceremony in Madrid
Mercedes Perea, directora general de APD, con el Premio Emprendedor del Año de EY de la Zona Centro, en la entrega en Madrid

An award for the whole team

The ceremony took place yesterday, November 28, in Madrid, at a lunch attended by business and institutional leaders. EY partners Pablo Sanz and Alicia Martínez Durán, who lead the award in Spain, presented the prize. César Beltrán of IESE Business School and Sergio de Miguel-Jessel of Julius Baer, the award’s sponsor, also attended.

Accepting the award, Mercedes Perea shared it with the whole team: “This recognition reflects the collective work and dedication of the entire APD team. We are committed to the innovation and digital transformation our society needs.”

Alicia Martínez Durán noted that Mercedes Perea’s strategic vision has helped APD strengthen its presence in international markets, calling her “a clear example of how strategic vision and a commitment to excellence can transform a company.”

Hospital pharmacy automation at the core

In her remarks, Mercedes Perea focused on the impact of our technology on healthcare: “We have automated medication logistics in more than 100 hospitals in Spain, improving efficiency, reducing costs and ensuring safer, higher-quality care for patients.”

That work is built on the Athos™ family, systems we design and manufacture ourselves that cover the entire medication management cycle: storage, cutting and packaging, nursing unit and administration.

Next stop: the national final

EY runs the Entrepreneur Of The Year award in Spain, with IESE Business School as partner and Julius Baer as sponsor. This year marks its 28th edition. In March, Mercedes Perea will compete in Madrid against the winners from the other regions. The national winner will represent Spain in Monte Carlo, alongside some 60 winners from around the world.

Frequently asked questions

Who is Mercedes Perea?

She is the Chief Executive Officer of APD (Algoritmos, Procesos y Diseños S.A.), a Spanish engineering company that has automated critical processes since 1980, mainly in hospital pharmacy.

What is the EY Entrepreneur Of The Year award?

It is an award EY runs in Spain to recognize business leaders. Regional winners are chosen first and then compete in a national final. The national winner goes on to compete for the world award in Monte Carlo.

Video: EY introduces APD, Central Region winner

Source and photo: EY press release (in Spanish), November 28, 2024.

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